After 15 years of releasing records through both major and independent labels, Ben Kweller has announced the formation of his own label, The Noise Company. The Austin-based label will be home to all future Kweller releases, beginning with his infectious new album, Go Fly A Kite, set to hit stores February 10,2012.

Over the past decade, Ben Kweller has established himself as one of the nation’s most treasured songwriters. His critically acclaimed albums have surpassed half a million in sales, and earned him a die-hard global fan base to which he remains committedly accessible.

His genre-jumping blend of Alt Rock, Piano Ballads and Folk Music has captured the hearts of fans and critics alike. In 2012, Kweller re-emerges with the album, Go Fly A Kite, a triumphant debut for his Austin-based label, The Noise Company. From the first crashing symbol into the dynamic electric riff in “Mean To Me”, to the closing upbeat declaration of “You Can Count On Me”, Go Fly A Kite encompasses all the many faces and talents of this illustrious artist.

CD & LP both feature “Deluxe Diorama” packaging in which the fans build their own Kweller-universe.

LP features audiophile quality 180-gram, colored Vinyl. LP also includes free CD.